
Airbnb Management for Portfolio Landlords in London, England
Serviced Accommodation Management for London Landlords
London sits at the centre of everything we do. It is one of the four counties named directly in our current portfolio, alongside Surrey, Kent and Essex, and it is where the compliance-first approach that defines Rich Property Management really began.
Greater London has a 90-day cap on short-term letting for any property without sui generis planning consent, and most residential properties do not hold one. That single rule is the reason portfolio landlords need an operator who checks planning, lease and mortgage conditions before agreeing to manage a property, not after. We already operate in Romford, and we are extending our London coverage to more portfolio landlords who own five or more rental properties and want a founder-led partner rather than a corporate account manager.
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What Our Airbnb Management Service Covers in London
Every London property we manage is assessed for its 90-day letting cap position before we take it on, and compliance stays part of how we run it, not a one-off check at the start. Cleaning is coordinated with trusted local teams working to hotel standard, with before and after photos taken on every turnover, and maintenance requests are triaged and costed against your agreed spend cap before anything is actioned.
Every guest goes through the same three-part screening we run across every county: verified government-issued ID, a refundable damage deposit, and a signed, property-specific rental agreement. That process has covered more than one point five million pounds worth of stays with every damage incident recovered to date. Reporting is a single monthly statement covering revenue, occupancy, costs and payment schedule, sent on the fifth.
How We Manage Your London Portfolio
Founder-led, end-to-end serviced accommodation operations, built around London's 90-day cap and planning rules.
Guest Screening and Comms
Verified ID, a damage deposit and a signed agreement on every booking, with a 24/7 guest services team handling communication in one of the country's busiest short-let markets.
Multi-Platform Listings
Live across Airbnb, Booking.com, Vrbo and our own direct booking channels, with pricing tuned to London's corporate, tourism and relocation demand.
Furnishing and Photography
Inventory, soft furnishings and professional photography handled to a standard that supports premium London nightly rates.
90-Day Cap and Planning Check
Before we take on any London property, we confirm its sui generis planning status, lease terms, mortgage conditions and insurance class against the 90-day short-term letting cap.

THE 3-STEP SCREEN PROCESS
Three things from every guests. Every booking. No exceptions.
Verified Guest ID - goverment-issued before check-in
Damage deposit - refundable, paid before arrival
Signed rental agreement - property - specific, enforceable
Across 1.5 million pounds worth of stays, every damage incident has been recovered
Grow Your Property Income
Whether you own a single property or multiple investments, our airbnb management service helps you maximise revenue while maintaining high standards for guests.
Increase revenue with professional management
Attract high-quality guests
Maintain your property to hotel standards
Enjoy consistent, passive income
What Are The Benefits To Landlords?
Maximise Profits
Rich Property Management optimises your listing to generate the highest possible revenue, helping you boost profits while reducing hassle.
Maximise Occupancy
Rich Property Management invests in additional marketing to ensure your listing reaches a broader audience, increasing the chances of securing more bookings.
Guest Communication
Rich Property Management offers a 24/7 guest services team to handle all inquiries, ensuring guests enjoy a seamless experience.
Maintenance Service
Rich Property Management works with trusted maintenance teams in every location to ensure all general and urgent maintenance requests are handled promptly.
Professional Standard Cleaning
We liaise with our professional cleaning team handling your property to ensure that cleaning standards are kept up to hotel standards. With photos taken before and after every clean to keep your property in the best condition possible.

London's Compliance-First Serviced Accommodation Partner
London is where our approach to compliance was built, not bolted on afterwards. We know the 90-day cap, we know most residential properties do not hold sui generis consent, and we check every property against both before agreeing to manage it.
We work with landlords who own five or more rental properties, are treating this as a portfolio decision, and are open to a single-unit pilot before rolling out the rest of a London portfolio. Guaranteed rent is not something we offer, because active serviced accommodation management runs on a different model entirely, and we are upfront about that from the first conversation.
Short-Term Rental Demand and Compliance in London
Greater London's 90-day cap applies to any residential property let short-term without sui generis planning consent, and the large majority of properties do not hold that consent. On top of the planning position, mortgage lenders are increasingly requiring explicit consent for short-term letting use, so lease terms and mortgage conditions both need checking alongside the planning question, property by property.
Demand across London is broad and largely resilient to any single sector: corporate and business travel, international tourism, relocation guests, and contractors working across the capital's constant pipeline of infrastructure and construction projects. That breadth is one of the reasons London remains one of our four core counties, alongside Surrey, Kent and Essex.
Frequently Asked Questions
Do you offer guaranteed rent in London?
No. Guaranteed rent is a fixed-lease model, and our service is built around active serviced accommodation management instead.
What is the minimum portfolio size for London landlords?
Five or more rental properties. We build long-term partnerships with portfolio landlords rather than managing single units in isolation.
Will my mortgage lender allow short-term letting?
Increasingly, lenders require explicit consent for short-term letting use. We recommend confirming this with your lender, and we factor it into our assessment of every property.
Do I need special planning permission for a London Airbnb?
You need sui generis planning consent to let a property short-term beyond the 90-day cap. We assess this alongside your lease terms and mortgage conditions before taking on any property.
What is the 90-day cap on short-term lets in London?
Greater London restricts short-term letting to 90 days per year for any residential property without sui generis planning consent. Most properties do not hold that consent, so we check this for every London property before agreeing to manage it.