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Holiday Let Management in London
Holiday Let Management for London Owners
London draws leisure guests all year, from city-break couples and visiting families to groups in town for theatre, exhibitions and sport. For owners of a flat or house they do not use full time, that demand can make a holiday let worth considering, provided the rules are understood first. Greater London is the one part of our coverage where a firm limit applies, so the first conversation is always about whether your property can legally operate.
Rich Property is founder-led, with three years of operating experience and 50 properties under management across London, Surrey, Kent and Essex, including Romford. We take care of listings, pricing, guest communication, cleaning, maintenance and secure check-in, so you do not have to learn the daily work of running a holiday let yourself.
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Turn Your Property Into a Successful Holiday Let
How We Manage Your London Holiday Let
A founder-led holiday let service for London owners, built around the capital's 90-night rule and its steady year-round leisure demand.
1. Rules Check First: We review planning status, lease terms, mortgage conditions and insurance against Greater London's 90-night limit before agreeing to manage a property.
2. Listing and Presentation: Professional listing creation, photography guidance and presentation advice help your London property stand out to leisure guests.
3. Platforms and Pricing: Your property goes live across major booking platforms and our direct channels, with pricing reviewed against London demand.
4. Guest Care and Check-In: Secure check-in, 24/7 guest support, cleaning and maintenance are all coordinated by our team.
What Our Holiday Let Management Covers in London
Cleaning is coordinated with trusted teams, and photos are taken before and after every clean so you can see how your London home was left. Maintenance requests are triaged and costed against the spend you pre-approve, and nothing is actioned without your agreement.
Every booking goes through the same screening: verified ID, a refundable damage deposit and a signed rental agreement. Our 24/7 guest services team handles messages, arrivals and any issues overnight, which keeps reviews strong and your evenings free. Secure check-in systems let guests arrive without you handing over keys, which suits city stays where arrival times vary widely, and ongoing support continues from early questions through to check-out.
Why London Owners Choose a Founder-Led Manager
London rules are not forgiving, and a manager who skips the planning question puts your property at risk. We would rather tell you early that a property cannot work as a holiday let than list it and hope. You deal with the team that runs the operation, not a call centre.
Our marketing reaches over 2,000 guests through social media and email, alongside the major booking platforms and our direct channels. Our fees are set out on our Fees page, and we do not promise income figures or occupancy levels. Our service suits second-home owners, accidental landlords and owners ready to leave an agency or stop self-managing, provided the property can legally operate as a holiday let.
Holiday Let Demand and Rules in London
Greater London limits entire-home short lets to 90 nights a year unless the property has planning permission for short-term use, so a London holiday let often works best as part of a wider letting plan. We check this position for each property before anything is listed. Demand itself is broad, covering city breaks, family trips and visitors attending events across the capital.
A national register of short-term lets for England is due to be fully operational by March 2027, although its details are not yet final. The furnished holiday lettings tax regime ended on 6 April 2025, so owners should take tax advice, and confirm that mortgage and insurance allow holiday letting. GOV.UK carries the current guidance.
Frequently Asked Questions
Does the 90-night rule apply to my London holiday let?
It applies to entire-home lets across Greater London unless planning permission for short-term use is in place. We check the position before taking on any London property, and you should confirm yours with the local council. If your property cannot meet it, we will say so before anything is listed.
What does a holiday let management company do in London?
We handle listing creation, pricing, guest communication, cleaning, maintenance and secure check-in on your behalf, so the property earns without you managing the day-to-day work.
How much does holiday let management cost in London?
Our Fees page sets out how we charge. We do not quote figures here because the right structure depends on the property, so a free property analysis is the best starting point for a London home. Tax and legal points are best confirmed with an adviser.
What happens if a London guest causes damage?
Every booking is screened with verified ID, a refundable damage deposit and a signed rental agreement. If something goes wrong, the deposit and agreement give us a clear basis to resolve it.
Is holiday let management different from Airbnb management?
Holiday let management is aimed at owners of second homes and leisure properties, with a broad mix of booking channels. Airbnb management has its own page for owners who want to focus on that platform.